See how we help the best get better.

Analytics Hospitality Wyndham Hotel Group, one of the world’s largest hospitality providers had invested significantly in an enterprise data warehouse containing over 80 million guests, but did not have a unified strategy to target these customers and maximize lifetime value.  Knoetry developed a segmentation strategy to identify key value opportunities and tied the opportunities to specific marketing tactics for the following year’s marketing plan.
Technology Healthcare Medco Health Services, a leading pharmaceutical benefits management company was running over 3000 marketing campaigns per year, but did not have a unified way of reviewing campaign performance.  Worse yet, the reporting they did receive was often produced 6-9 months after the campaign ended.  Knoetry created a marketing reporting and analytics database and BI implementation that quickly and clearly showed conversion results, allowing marketing managers to consolidate their activities to the campaigns that were most effective.
Strategy Retail Marcodi Musical Products invented a new instrument called the Harpejji. Outstanding!  However, new inventions present a peculiar SEO challenge.  Knoetry worked within Marcodi’s budget to create a social media marketing strategy that uses keywords for related terms and devices as an SEO gateway to their product.  Potential customers searching for the existing equipment that can interface with the Harpejji, or for that unknown something to fill that should-I-play-pinao-or-guitar void have a good chance of discovering the wonderful products made by Marcodi.
Technology Finance Citi recently undertook the largest data warehouse project in the company’s history. Knoetry provided lead ETL support utilizing Gamma System’s Data Warehouse Studio. The agile implementation of complex mapping logic and resulting data warehouses are projected to save Citi millions annually.
Technology Non-Profit Raices Culturales supports, promotes and increases public awareness of the richness, beauty and diversity of Latin American cultures and their roots through performing and visual arts, and dynamic educational programs in the Philadelphia area. Knoetry designed and implemented a marketing and donor database allowing Raices to better manage communications to its members and donors.
Be Sociable, Share!