Design and track marketing tests for creative, copy, targeting, and more.
Design and execute effective marketing tests
Solve your marketing performance challenges with this marketing test spreadsheet template. Test creative, copy, targeting, bidding strategies, and more. Keep track of what changes are successful and systematically improve your marketing performance. And best of all, it's FREE.
Test What Matters
Test Prioritization and Pro-Forma tabs help you determine the tests which are most likely to drive the greatest impact.
Be Confident in Your Results
The Test Matrix tab helps you design clean single-variable tests and lets you know when your results are statistically significant.
The template is already set up to work on the most common channels including paid search, paid social, display, email, TV, and more.
Fully customizable template allows you to add new variables and outcome KPIs so the results make sense for your business.
Who Uses This
Marketing VPs, directors, channel managers, analysts, social media coordinators, product marketers, and pricing analysts all use this calendar to design and track marketing tests.
Use it Anywhere
Use this in Microsoft Excel or take it to any platform with Google Sheets. No add-ons or complicated macros. Easily edit the document to best match your business needs.
Used by Start Ups and Fortune 500 companies
Made by marketers with decades of experience in marketing and analytics with the world's biggest brands.
We offer industry-specific templates with the KPIs used for your business. Whether you have an app, e-commerce, or subscription business model, our templates will save you time.
We strive to keep our templates up to date with the latest industry resources and insights. Use your purchase link to access the most current template version.